Monday, May 11, 2009

Shoppers Stop's Simply Desi Collection

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Shoppers Stop's newly launched Simply Desi collection makes Indian wear the latest style statement! Vivid Indian colours and native Indian motifs are fashionably captured in The Simply Desi Collection. This kitsch-inspired collection will be available under the exclusive brands Haute Curry, STOP, and Kashish which are available exclusively at Shoppers Stop stores.

In a tribute to Indian-ness, the Simply Desi collection embodies the essence of India with the use of vibrant colours, folk prints and rich textural embroidery. The contemporary designs and international silhouettes enhance the local flavour of the collection. The Desi look has been made chic with the use of embellishments, sequins and stunning embroideries.

The Simply Desi collection is a visual treat with its rich Indian palette of colours such as turmeric yellow, chutney green, rani pink, crimson red, royal blue and saffron. To add to the fashion quotient, the silhouettes, the designs and the cuts are distinctly international, giving the collection a categorical Glocal flavour.

Getting back to your roots has never been so fashionable! So, head to the nearest Shoppers Stop and indulge in pure Indianness with international aplomb!

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